Hook Them in 3 Seconds
You have exactly 3 seconds before someone scrolls past. Start with a specific number, an unexpected feature, or a bold claim.
❌ "Check out this beautiful home..."
✓ "This $450K home has a feature I've never seen before..."
Lead with the Kitchen
Kitchen is the #1 most-searched room. Show it early. 73% of buyers make decisions based on the kitchen alone.
Keep It Under 60 Seconds
Attention spans are short. For social media, 30-45 seconds is ideal. Save the full walkthrough for YouTube or MLS.
Use Vertical for Social, Horizontal for MLS
Instagram Reels and TikTok want 9:16 vertical. MLS and YouTube want 16:9 horizontal. One video, two exports.
Add Captions (80% Watch Muted)
80% of social media videos are watched without sound. Add text overlays or captions so your message gets through.
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Get Your First Video — $49Post "Just Sold" Videos (Social Proof)
"Just Listed" is expected. "Just Sold" is proof. Celebrate your wins publicly — sellers notice agents who close deals.
Repurpose One Video into Seven Posts
One listing video becomes: Instagram Reel, Facebook post, TikTok, YouTube Short, email embed, MLS listing, and website embed. Work smarter.
Include a Clear CTA
Tell them what to do: "DM me for a showing" or "Link in bio for details." Don't assume they'll figure it out.
Use Video in Listing Presentations
Show sellers what their listing video will look like. "This is what I'll create for your home." Instant differentiation from other agents.
Consistency Beats Perfection
Posting one okay video per week beats posting one perfect video per month. The algorithm rewards consistency. Start messy, improve over time.